![]() But the company was acquired by family safety platform Life360 soon after, and we haven’t heard a peep about the tracker since, leaving Apple as the market-leader when it comes to finding your stuff with precision. In October 2021, Tile refreshed its entire range of key finders and announced that it would be launching its own ultra-wideband version to compete with the Apple AirTag. ![]() While the latter two are still fairly new to the segment, they’ve already begun nudging Tile off its podium. It all arguably started in 2013, with American company Tile.įor years, Tile was the only brand in the key finder space, but it’s since been invaded by other third-party competitors like Chipolo and, most recently, Samsung and Apple. To fix this age-old problem, tech firms have been developing Bluetooth item trackers of all shapes and sizes, hoping to help reconnect us with our lost property. Research even suggests that we in the UK spend 110 days of our lives searching desperately for our stray items. And that’s both inside the home and outside of it. Keys, wallets, phones, bags, scarves, pants. ![]() It feels horrible when it happens, but it’s a fact of life.
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